My Lover, founded in 2025, is an Australian streetwear brand born out of a passion for bold expression and individuality, blending elevated craftsmanship with streetwear sensibilities to create ready-to-wear collections.

Designed from a narrative perspective, My Lover reflects modern Australian culture and personal stories of connection, love, and self-expression. Season after season, My Lover draws inspiration from the intersection of contemporary streetwear and iconic Australian motifs, offering a visual commentary on the nation’s style and evolving identity.